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Britain’s Mother to Set Up in New York

News, 24 June 2003


London hotshop Mother is to set up a New York office and wants a leading WPP Group executive to head it.

The agency – whose clients include Coca-Cola, Unilever and Orange – is in talks with Andrew Deitchman, global director of marketing communications at WPP’s Red Cell, to launch the shop in the US market.

Boasting a strong creative reputation, Mother is unusual in that it does not employ account executives to oversee its business.

Data sourced from: MediaGuardian.co.uk; additional content by WARC staff