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Brazil: Agencies to Be Reimbursed for Pitches

News, 26 September 2002


In a groundbreaking deal, Brazilian advertisers have agreed to pay agencies for their work on pitches.

The National Marketers Association and the Brazilian Advertising Agencies Association have approved a scheme to pay a minimum of $1700 (€1737; £1089) for campaign proposals developed for accounts worth under $167,000, and no more than $10,000 for $1 million-plus duties.

The deal is thought to be the first ever national agreement to pay pitch fees.

Data sourced from: AdAgeGlobal.com; additional content by WARC staff