Managing director Judith Thorne has abruptly quit Air Miles, the British Airways-owned third party loyalty specialist and direct travel agency.
The circumstances surrounding her departure are foggy, although BA marketing director Martin George, who doubles as Air Miles’ chairman, is adamant that it did not indicate problems within the company. “Air Miles has a bright future,” he insisted, “and we will continue to invest in the brand.”
Air Miles, which was until recently an integral part of BA’s frequent-flier loyalty programme, was superseded earlier this year by a dedicated scheme, BA Miles. Industry onlookers saw this as a signal that BA might decide to float Air Miles, but George denies this: “We want to keep it an integral part of BA,” he said.
In the year to March 31, Air Miles posted profits of £27.2 million on revenues of £204m. It has over six million ‘miles-collectors’ and one hundred collection partners including Shell and NatWest Bank.
News source: The Times (London)