PARIS: Among the three free morning newspapers circulating in the City of Romance, there's zero love lost between the rivals currently battling it out on the streets of Paris.

The latest combatant in the freebie sector is MatinPlus, launched on Thursday by Havas chairman and financier Vincent Bolloré in 70/30 partnership with venerable daily newspaper Le Monde. A partnership allegedly lacking in entente cordiale.

As recently as January, Le Monde editor-in-chief Eric Fottorino effectively disowned MatinPlus, dismissing it as "Bolloré's freesheet, not Le Monde's". Despite the snub, however, the latter prints and provides up to four pages of content daily for the new paper.

With an initial free circulation of 350,000 MatinPlus competes alongside established rivals 20 Minutes and Metro. It has an afternoon/evening sibling Direct Soir, also owned by Bolloré.

Data sourced from; additional content by WARC staff