Aerospace company Boeing is reviewing its global ad account, with billings estimated at $60–$80 million.
The company is looking for a global agency with a full-service office in Chicago, to match the imminent shift of its corporate headquarters to the Windy City.
Currently handling the account is FCB Worldwide in Seattle (the current location of Boeing’s headquarters). The network’s Chicago office will defend the business, supported by its Seattle sister.
Ten or eleven potential participants have been identified by the client, with invitations due to be sent out next week. Boeing is expected to narrow the field to five or six next month, with a final decision slated for October.
News source: Adweek.com