Publishers and direct marketers are among the hardest hit by the imminent rise in US Postal Services rates, confirmed yesterday by the USPS Board of Governors. Despite the scant thirty-day notice period, postal officials assured mail users that the rate changes wont affect deliveries.
The confirmed increases will hike rates for most magazines by 9.9%, reducing to 7.2% for non-profit publications. Direct marketers will pay 8.8% more for standard mail, while increases in catalog rates vary from 4.6% to 9.1%. But the most eye-watering change is in bound printed matter rates, which leap by up to 17.6% according to circumstances.
The Board of Governors rejected four minor recommendations proposed by the Rate Commission, one of which would have created a preferential rate for stamps printed via special computer software.
News source: Advertising Age - Daily Deadline