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Blog: National newsbrand ad revenue

News, 03 May 2016

Advertising revenues for UK national newsbrands fell -11% to £1.2bn in 2015, according to the latest AA/Warc UK Expenditure Report. But James McDonald, Research Analyst at Warc, explains why the overall rate of decline should slow to -5.9% in 2016 and -3.4% in 2017.

Data sourced from Warc