Bcom3 Group is to create a new multicultural media network, titled Tapestry, which will be part of the Pangea agency holding company announced earlier this month [WAMN: 16-Oct-01].
A joint venture with Bromley Communications, Tapestry will also fall within the aegis of Starcom MediaVest Group, whose president of US business development Nick Brien will move to chair the new network.
Pangea will house a number of African-American and Hispanic shops, plus recently acquired New A (an Asian-American network) and gay and lesbian agency Double Platinum, in which Bcom3 has purchased a 20% stake.
Tapestry also has an exclusive, non-equity partnership with African-American media shop Unity Media, which was formerly linked with Omnicom Group’s SR Alliance.
“We had to move from Omnicom,” commented Unity president Bob Tassie. “I had given them a period of time in which to perform, and that expired.”
He continued: “Bcom3 really stepped up to the plate and put together an organization that has a solid foundation, rather than just claiming they have multicultural capabilities but not putting anything behind that claim.”
News source: AdAge.com