Hoover’s £5 million account has been won by Bates UK in a three-way pitch with Saatchi & Saatchi and TBWA GGT Simons Palmer. Hoover aims to revive its fortunes and undermine Dyson’s domination of the market. The campaign will run in the UK, France, Italy, Spain, Germany and Portugal. It is expected to promote a new vacuum cleaner and range of washing machines.

News source: CampaignLive (UK)