The London-headquartered World Gold Council has chosen Bartle Bogle Hegarty to create a worldwide campaign worth $50 million (including over $10m in the US), slated for launch later this year.

Bartle Bogle Hegarty, 49% owned by Bcom3, will base its work on a project undertaken for the WGC by London branding specialist Wolff Olins. This will centre around what BBH’s Steve Kershaw calls “the emotional values of gold” and will target “an international spectrum of consumers”.

The campaign’s development will be handled from BBH’s London office, with support from its units in New York and Singapore. Media duties will be the responsibility of BCom3’s Starcom MediaVest Group.

News source: New York Times; Press release