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Barclays denies b2 launch is a flop

News, 01 May 1998

RUMOURS ARE RIFE around the City’s parish pump that Barclays Bank’s latest investment brand b2 is a dire flop. Rival fund managers are saying that the £8 million ad budget spent on the brand’s launch has generated investments totalling just £2 million. Barclays denies the rumour - 'both those figures are total rubbish' - but refuses to state the actual position.