British newspaper giant Trinity Mirror is launching a review of its business operations as it seeks to build profits.

Ordered by new chief executive Sly Bailey, the inquiry will look at ways to create more synergies between Trinity’s many regional and national titles. It will also investigate the potential for further integration in the group’s marketing, advertising and sales activities.

The review, dubbed “strategy, structure, people”, is expected to last until the middle of 2003. However, Trinity is not planning to use external consultants as it has in the past.

Also under scrutiny will be the controversial (and largely unsuccessful) price-cutting programme of flagship national The Mirror.

Although there are no existing plans to sell off titles, Trinity has not ruled out disposing of poor-performing publications as a result of the review.

The news precedes the release of the group’s preliminary results for 2002, for which it is expected to post a 4% decline in revenues.

Data sourced from: Financial Times; additional content by WARC staff