UK telco BT has branded its fledgling broadband television service BT Vision.

The new offering, to be delivered on a software platform powered by Microsoft and through a set-top box made by Philips Electronics, launches in the autumn.

Customers will choose from a range of on-demand film, TV and music programming, together with an interactive and communications service plus DVR technology, all available through their TV set.

The service, which was announced late last year [WAMN: 09-Dec-06] differs from competitors' offerings in that it combines access to digital-terrestrial channels through the aerial with broadband-powered VOD.

And, unlike other pay-TV services, there will be no mandatory monthly subscription.

The telco has made a number of content deals with Endemol, Cartoon Network and BBC Worldwide, among others.

Comments Dan Marks, ceo of BT's TV services: "Our choice of the name BT Vision encapsulates the qualities needed to make this offering successful and underpins how important our next generation TV will be in the converged world."

Despite previous disingenuous denials, BT Vision will compete with the likes of satellite TV giant BSkyB and cable operator NTL, which has recently bulked up through its Telewest merger.

Data sourced from; additional content by WARC staff