British Telecom is to rebrand its year-old BTopenworld consumer broadband web division.

The makeover will be accompanied by a relaunch, scheduled for the autumn and backed by an ad campaign based on the ‘gladiator’ commercials BT broke last week.

The unit’s web pages and customer structure will all be revamped as part of the exercise. BT is also expected to hunt for partners to supply services and content.

News source: CampaignLive (UK)