THE HEAD OF ADVERTISING at BT's consumer division, Sholto Douglas-Home, has been placed on a two-year secondment as director of marketing and communications at the New Millennium Experience Company. His appointment follows the time-hallowed tradition of strategic marketing placings at Mandelson's Folly, the previous incumbent being M & C Saatchi director Bill Muirhead, whose unpaid stint in the early days had no influence whatever on his agency's utterly unexpected win of the £16m Dome account. BT is a major sponsor of the Dome with an investment of £12m to protect, despite which Douglas-Home views the job with enthusiasm: 'Probably the best marketing challenge around, finalising the content and, from my point of view, devising a marketing strategy to ensure that over twelve million tickets are sold in the first year.'[Which begs the question of what the Chas 'n Morrie Show will be doing - other than counting the take?] Douglas-Home will return to the BT fold after his two-year stint, probably in a different capacity. In the interim, his BT role is understudied by Judy Dean, former head of market management.
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