Leading British digital TV operator BSkyB has agreed a deal with executives in charge of Formula One motor racing to offer interactive coverage of the sport on its pay-TV service.

The deal will offer “radically different coverage” of F1 to BSkyB’s 5.5 million subscribers in the UK and Ireland, hyped Bernie Ecclestone, chief executive of commercial rights owner Formula One Management.

The broadcaster will cover all seventeen races on a pay-per-view basis, offering a variety of camera views as well as instant information such as different drivers’ lap times.

Neither BSkyB nor FOM revealed financial terms, although reports suggest the amount paid is “far less” than the £70m shelled out by UK commercial network ITV for five-year broadcast rights on terrestrial TV.

The deal reflects the desires of Kirch Gruppe, which controls F1 broadcast rights and is eager to establish a worldwide line-up of pay-per-view deals.

News source: Financial Times