News Corporation-controlled UK satellite TV monopoly BSkyB on Wednesday launched its new Sky by Broadband and Sky by Mobile services - ostensibly to add value to its offering and drive subscriptions.
Sky-watchers, however, see the twin offerings as major embryo brands, each capable in its own right of significant profits generation. They bring into play two recent deals.
The first, with telco Easynet [WAMN: 24-Oct-05], allows Sky to offer customers the 'triple play' services of TV, telephony and high-speed broadband access.
The second deal, inked ten days later, enables Vodafone's 250,000 British subscribers to access Sky sport and movie programmes via the latest 3G cellphones.
Sky chief operating officer Richard Freudenstein claims 30,000 pre-registrations for the new broadband service.
Then came the commercial: "What is clear today," hyped Freudenstein, "is that people's expectations about what they should be able to do with content are changing and changing fast. They want choice, flexibility and convenience."
Data sourced from mad.co.uk; additional content by WARC staff