LONDON: UK satellite TV monopoly, BSkyB, has shelved plans for its new Picnic digital terrestrial pay-TV service, citing media watchdog Ofcom as the author of its misfortune.

Sky, owned by the News Corporation empire, complains that Ofcom "has spent 18 months looking at our proposals and there is no end in sight".

It adds: "While regulation works at its own pace, no business can go on like this indefinitely ... We will decide whether to reactivate the project when we have regulatory clarity."

Ofcom, in turn, claims Sky has dragged its feet over providing information that would have allowed the regulator to make its decision more quickly.

It added that the broadcaster had been slow in responding to its pay-TV consultation earlier this year.

Sky's decision to put Picnic on the back burner means its three channels on the Freeview dTV platform will stay put for the time being.

Data sourced from; additional content by WARC staff