Satellite broadcaster BSkyB has announced it will extend its roster of agencies as part of an aggressive campaign to market its cross-platform interests.

Current agency St Lukes will continue to handle all BSkyB’s marketing to the end of the year, when several agencies will be appointed to cover the broadcaster’s various platforms.

David Abraham, chief operations manager at St Lukes, commented, “We will continue to add value in areas where we have the appropriate expertise, but St Lukes is not a through-the-line agency so it makes sense for Sky to now extend the roster”.

News Source: CampaignLive (UK)