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BRITISH SHOPPERS’ LOYALTY DRIVEN BY PRICE

News, 02 May 2000

The latest report from UK retail consultancy Verdict ResearchHow Britain Shops for Electricals – highlights British consumers’ growing disillusion the with the nation’s dominant retail giants. Not only has footfall in the sector decreased by 10% year-on-year but price is now a major driver of customer loyalty. Comments Verdict chairman Richard Hyman: “The massive campaign by the media and government to tell us that we are being ‘ripped-off’ by retailers has clearly had a significant impact. In response, retailers have clearly put price at the top of their agendas in terms of their promotional campaigns and this has helped to reinforce a growing public awareness.”

Sunday Business [30-Apr-00]