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BORRIE TO TAKE CHAIR AT ASA

News, 27 September 2000


Lord Borrie QC is to be the new chairman of the Advertising Standards Authority. He will replace incumbent of six years, Lord Rogers of Quarry Bank.

Borrie, a former director general at the Office of Fair Trading and council member of the Consumer’s Association, is currently chair of the Direct Marketing Authority and was made a life peer in 1995.

Says Borrie: “I am pleased and honoured to follow Bill Rodgers as chairman of the ASA. I hope my background in consumer protection, the law and in commerce will assist the Authority in its work. I have known and approved of the value to the public of the ASA for many years, especially during my time as Director General of Fair Trading.”

News Source: CampaignLive (UK)