Indian top ten shop RK Swamy/BBDO has entered into a non-equity alliance with Vyas Ginanetti Creative. Says Swamy/BBDO chair Shekar Swamy: "It is a mutually beneficial arrangement. We have access to the talents of VGC and some of our clients can take advantage of it."

The duo will maintain discrete identities and work with each other on specific client projects. Among VGC’s clientele are The Times of India group, Taj Services and Charagh Din, while Swamy/BBDO’s portfolio includes Mercedes-Benz, Bayer, Adidas, Henkel, Sara Lee and Piaggio.

News source: Advertising Age - International Daily