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BMW DRIVES ITS EURO-MEDIA BUSINESS INTO CARAT

News, 14 July 2000


Carat International, London, is celebrating the win of BMW’s consolidated $150 million European media planning and buying account. It embraces seven major regional markets: Britain, Belgium, Denmark, France, Germany, Italy and Spain.

The main losers are Mediaplus, the media buying and planning arm of Munich-based Serviceplan, and Zenith Media of the UK.

News source: Advertising Age - Daily Deadline