‘Fun on the outside, serious on the inside’ was the message that gained the Grand Clio Award yesterday for Omnicom’s London agency DDB BMP. The shop’s campaign for Volkswagen’s New Beetle also gained a bevy of other Clios – gold for its print ads plus gold and silver in the poster category.
Omnicom scored again, courtesy of its Paris shop CLM/BBDO, which garnered a brace of golds for its poster work promoting the Kookaï clothing chain - plus gold and silver in a new Clio category, advertising photography.
Diageo unit Guinness Brewing was hailed ‘Advertiser of the Year’, acknowledging the creative contribution of five agencies in different world markets: Abbott Mead Vickers BBDO (the UK market), Howell Henry Chaldecott Lury (Ireland), Ogilvy & Mather, (Malaysia and Singapore); Weiss Stagliano Partners (USA) and Saatchi & Saatchi (Africa).
[WAMN readers with elephantine memories will recall the astonishing creative consistency of Guinness advertising over the decades, winning awards galore irrespective of which of its legion of agencies was servicing its account at the time. Could it be that creative accolades are not always as well targeted as the ads?]
Although no entry in the Interactive category was deemed worthy of a Grand Clio, a gold and two silvers went to Freestyle Interactive in San Francisco for its Hewlett-Packard banner ads.
The TV Clios will be announced at a separate awards ceremony tonight in Miami Beach.
News source: New York Times