Coca-Cola, Atlanta, has appointed Nick Bishop (38) as VP-consumer connections, succeeding Ian Rowden who abruptly quit the job in April.
Bishop, who takes up his post on October 1, is currently VP-managing director at McCann-Erickson/A&L, San Francisco, and will report to Coke’s chief corporate marketing officer, Steve Jones.
Bishop inherits a role slightly different to that of his predecessor and will focus on an overall creative strategy to better communicate with consumers. In line with Coke’s current marketing mantra – “Think Local, Act Local" – he will also advise local marketing teams on the development of strategies and integrated marketing communications.
The latter will include advertising, internet communications, interactive TV, gaming and wireless technology.
News source: Advertising Age - Daily Deadline