In a bid to kick-start sales, America’s fast food giants are introducing permanent, cut-price menus.
Over the next two months, McDonald’s is rolling out a range of foods – including McChicken sandwiches, the Big ‘N’ Tasty burger, french fries and soft drinks – priced at $1 (€1.02; £0.64) each.
Burger King’s response, due to be unveiled today, is a range of foods priced at 99 cents each. This 11-item menu will include such culinary treats as BK’s bacon double cheeseburger, grilled sourdough burger, tacos and milkshakes.
The idea is to lure consumers into outlets with low prices, then tempt them into buying something more expensive when they get there.
This is hardly an original concept – Taco Bell and Wendy’s have been doing the same for over a decade.
Data sourced from: USA Today; additional content by WARC staff