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BIRDS EYE IN FAST FOOD FRANCHISE?

News, 01 July 1998

CAP'N BIRDS EYE is rumoured to be dispatching a boarding-party into the fast food restaurant business. Unilever-owned Birds Eye Foods, which refused to comment on the story, is expected to announce plans by Christmas for a UK chain of branded franchise fast food restaurants to rival Burger King and McDonalds. Industry observers speculate that the move, which follows a successful pilot at Blackpool Leisure Beach, is an attempt by Birds Eye to recoup losses caused by the BSE crisis.