All is not sweet accord, it seems, following the recent merger between the wireless assets of BellSouth Wireless and SBC Communications – now melded as Cingular Wireless.

One key decision causing particular dissent was last week’s appointment of Omnicom’s BBDO Worldwide to handle its $200 million account [WAMN: 17-Oct-00]. This, according to insiders, split Cingular’s review panel, with the views of president-ceo Stephen Carter winning the day.

The decision prompted the immediate resignation of former BellSouth advertising director Wendy Clark, although a Cingular spoke insists that ''Stephen Carter did not overrule the advertising team and change the entire decision.''

The also-rans in the contest for Cingular’s business were incumbent GSD&M in Austin, Texas, and Atlanta’s West Wayne.

News source: Advertising Age - Daily Deadline