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BBDO, WPP lead Warc 100 agencies

News, 01 March 2016

LONDON: BBDO has been named best agency network in the 2016 Warc 100 rankings, while WPP picked up the accolade of best holding company.

Meanwhile, MullenLowe Lintas Group Mumbai was named best creative agency, Starcom Mediavest Group Chicago best media agency, and Arc Chicago best digital/specialist agency.

The Warc 100 is an annual list of the world's best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year. To compile this year's rankings, Warc tracked more than 2,000 winning campaigns from 79 different competitions.

The London-headquartered holding company scored 3405 points to second-placed Omnicom Group's 3304 points. BBDO Worldwide reached 1146 points on the agency networks list, with Ogilvy & Mather Advertising in second on 809 points. Both companies also finished top of their respective rankings last year and extended their leads over the second-placed company in 2016.

Commenting on the rankings, Sir Martin Sorrell, CEO of WPP, said: “Creative effectiveness for clients is what we are in business to provide, so this award is a really welcome endorsement of our companies' success in that regard. With Cannes, the Effies and now Warc, we hold a trio of our industry's top awards, which is a great tribute to the talent of our people around the world and across all the various disciplines of advertising and marketing services.”

Andrew Robertson, President and CEO, BBDO Worldwide, added: “BBDO is all about “The Work The Work The Work”. Great work that works great for our clients. Great thinking inspires great work that delivers great results. Being ranked number one in the world for the third consecutive year underscores just how deeply engrained this is across our network."

The was another repeat winner on the creative agency rankings, with MullenLowe Lintas Group Mumbai scoring 195 points. Droga5 New York was in second place on 179 points, with Ogilvy & Mather New York third on 131 points.

Alex Leikikh, Global CEO, MullenLowe Group, added: “Through our challenger thinking, we have delivered some of the most effective, high profile communications ideas in the global marketplace, and the Warc 100 ranking is recognition of this work for a broad range of our clients in the top international markets we serve. To be named the Top Creative Agency for the second year in a row is a tremendous honour for the MullenLowe Group.”

On the top digital/specialist agency list, Arc Chicago was a clear winner on 75 points, ahead of the Marketing Store, another US agency, on 50 points. 


Bob Raidt, Global President of Arc, said: “Arc is thrilled to be named this year's top digital/specialist agency within the highly competitive Warc 100 list. This ranking is based on effectiveness and best-in-class strategy; two crucially important pieces of the work we do every day to provide our clients with innovative, insightful creative solutions rooted in understanding people and their behavior through the shopper lens.”

Finally, Starcom Mediavest dominated the media agencies rankings, with its Chicago office finishing in first (on 201 points), ahead of New York in 128 points. Starcom Mediavest Group Chicago has been named top media agency in each of the three years of Warc 100 rankings so far.

You can read full results from the Warc 100 on warc.com/warc100, and also view a summary of results. Warc subscribers can also read the full case studies for the winning campaigns, including 'Penny the Pirate', this year's number one ranked campaign.

Data sourced from Warc