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BBDO, Starcom, 360i top Warc 100

News, 26 February 2015

LONDON: BBDO Worldwide, Starcom MediaVest Group Chicago and 360i New York have been named the year's best agency network, media agency and digital agency respectively in new results from the Warc 100, which tracks annual performance in effectiveness and strategy competitions.

BBDO Worldwide was the clear winner on the agency network rankings, with 1,236 points versus second-placed Ogilvy & Mather's 1,027 points.


Commenting on the rankings, Andrew Robertson, President and CEO of BBDO Worldwide, said: "The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it's very very important. We aim to win it every year."

Elsewhere, Starcom MediaVest Group Chicago was named top media agency, with PHD Mumbai in second place. 360i New York was top digital agency, with R/GA New York in second.

Among holding companies, WPP (4,008 points) was ranked number one, ahead of Omnicom Group (3,943) Publicis Groupe (2,552) and Interpublic Group (2,535).

On the creative agency rankings, Lowe Lintas Mumbai was number one, scoring 213 points, with AMV BBDO second on 191 points and Colenso BBDO third on 148 points. Ogilvy & Mather New York was the top-ranked US creative agency, in fourth place on 136 points.

The Warc 100 is an annual list of the world's best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year. To compile this year's rankings, Warc tracked more than 2,200 winning campaigns from 87 different competitions.


Joseph George, CEO of Lowe Lintas India, the number one ranked creative agency, added: "Warc is an organisation we hold in very high regard. And so this recognition is both extremely satisfying and spurring."

You can read full 2015 results from the Warc 100 on our microsite. Warc subscribers can also read the full case studies for the winning campaigns, including 'Kan Khajura Tesan', which was ranked number one campaign of the year.

Data sourced from Warc