SHANGHAI: Clemenger BBDO Melbourne has been named Agency of the Year and BBDO Network of the Year at the 2013 Festival of Asian Marketing Effectiveness.

In the agency category, second and third places went to McCann Melbourne and Leo Burnett Melbourne respectively, while in the network category Ogilvy & Mather took second and McCann third.

In all, there were 55 winners from the shortlist of 139, with 16 gold, 19 silver and 20 bronze trophies awarded.

"We saw some amazing work," said Ajay Kaul, jury president and Executive Director for Global Brand Communications at Lenovo, the electronics firm.

"It was pretty tough picking only a few winners given the overall quality of work, the majority of which was truly world class," he added. "Asia is clearly on a trailblazing path driving some innovative use of technology and media."

Terry Savage, chairman of the organisers, Lions Festivals, echoed his remarks, saying that "the region and the industry are continuously innovating and driving forward".

The winning work was, he suggested, "setting the benchmark for the future of brand marketing".

Australia was country winning most awards, with 15 trophies, followed by China which took ten, while New Zealand and Singapore both received five.

Data sourced from Festival of Asian Marketing Effectiveness; additional content by Warc staff