BBDO Worldwide is to shed an undisclosed number of staff following its acquisition of the consolidated DaimlerChrysler account.

The network aims to cut duplication of services and increase efficiency to reduce costs. “This is, after all, what the pitch was about,” commented chairman-ceo Allan Rosenshine, adding that “It is not by any means a deep cut”.

Many of the job losses will come during the transition of duties from local BBDO offices to the new centralized PentaMark Worldwide unit being set up to run the account. At the same time, PentaMark is recruiting some key staff from former DaimlerChrysler shop FCB Worldwide [WAMN: 13-Nov-00].

News source: New York Times; Advertising Age - Daily Deadline