BBDO Worldwide Athens is combining with fellow Omnicom agency PNM Sports to launch Millsport Athens.

The new agency will focus on sports marketing in preparation for the 2004 Athens Summer Olympic Games. “We want to be ahead of schedule in terms of client preparedness for the Olympics”, said managing director of BBDO Group Greece Tassos Prassinos.

Stamford’s Millsport, which own PNM Sports with Porter Novelli in New York, has undertaken Olympic-related work for over 20 years, with Reebok, Visa and 3M among its clients. BBDO Group Greece currently works for, among others, Sony, Wella, Mercedes-Benz and 3M.

News source: Advertising Age - International Daily