The UK's dominant broadcasters, the publicly-funded BBC and commercial giant ITV, are understood to be ready to trial a live cellphone TV service.

The duo are said to be planning a tie-up with handset makers Samsung and LG for the six-month test to begin later this year, and it is understood the BBC will offer its News 24 service. ITV's digital channel has yet to be revealed.

Consumes can participate in the test via a subscription - likely to be in the region of £10 monthly - with one or more designated cellphone networks.

The broadcasters, however, are being coy. The BBC denies any "joint alliance with ITV to develop a mobile television service", although it does admit: "We participated in a number of third party trials recently into mobile television, and we are watching market developments with interest."

Data sourced from Brand Republic (UK); additional content by WARC staff