LONDON: The globe's largest broadcaster, the BBC, is set to ink a deal with the planet's dominant internet force, Google. Once signed, the accord will create a BBC-branded presence on Google's recently launched video-sharing service - and later on its YouTube unit.
Last year Google launched eight country-specific versions of Google Video in Europe, signing content partners such as ITN (the UK's Independent Television News), sports marketing company IMG Media, A&E (owner of the History Channel) and Buena Visa International Europe.
The BBC and its global commercial arm BBC Worldwide intend to use the Google services as a means of plugging their programme content.
This may eventually extend to Google's US site which offers video pay-per-view and pay-per-download services, opening up a whole new range of distribution options for the publicly-owned broadcaster and its enormous back catalogue.
Meantime, the deal will be inked Wednesday, probably at the symbolically significant World Economic Forum in Davos, Switzerland, which will be attended by the BBC's senior honchos and Google ceo Eric Schmidt.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff