BBC Worldwide, the commercial arm of Britain's publicly owned British Broadcasting Corporation, is set to increase its programme sales to seventy-five countries by a record sixteen per cent.
In its fiscal ending March 31, BBCWW expects to notch sales of £171.8 million ($245.4m; €280.8m), comfortably exceeding last year’s record of £148.4m. The lion’s [some would say sheep’s] share of sales come from quiz and gameshow formats, with The Weakest Link alone expected to raise £50m.
The announcement was timed to coincide with this week’s BBC Showcase, the world's largest TV programme market hosted by a single broadcaster. The event is expected to add at least £40m to the Beeb’s coffers.
Hyped BBCWW ceo Rupert Gavin: “No other broadcaster in the world has the range of programming, in terms of quality and diversity, to attract so many international buyers for such an event."
Data sourced from: BrandRepublic (UK); additional content by WARC staff