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BBC Commercial Arm Hires New Senior Marketer

News, 22 September 2006


LONDON: Andrew Baxter, the former director of commercial affairs for Paramount Comedy and other Viacom UK enterprises, has joined BBC Worldwide as head of commercial policy with oversight of the state-owned broadcaster's seven commercial businesses.

He will report to BBC director of business affairs Sarah Cooper, who commented: "His breadth of understanding of regulatory, rights and competition issues will be invaluable as we take BBC Worldwide on to the next stage of growth."

Data sourced from mad.co.uk; additional content by WARC staff