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Aussies use ten apps a day

News, 14 July 2017
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SYDNEY: Apps are very much a daily habit for Australians, who not only have more on their phones than other nationalities but use them more frequently, according to a new study.

The Spotlight on Consumer App Usage Report for Asia-Pacific, from app insights firm App Annie, highlighted the fact that Australians use more apps than average.

Globally, people used 30 apps per month, but Australians used 36; and while Americans and European tended to have around 90 apps on their phones, Australians averaged just under 100 – of which they used more than ten every day.

But in certain categories, they tend to find, and stay loyal to one app: music, navigation, finance and travel each recorded less than one app per user, per quarter.

The time spent using those apps is increasing, the report said: from almost 100 minutes per day in Q1 2015, to over 110 minutes in Q1 2016, it reached over 130 minutes per day in Q1 2017.

While that places Australians on a par with Americans, they lagged far behind Indonesians who averaged more than 220 minutes per day in Q1 2017.

As for time spent in individual apps, Australian Android users spent an average of 20 minutes per day in their favourite app – equating to almost 19% of time spent in the one place.

Australians differed markedly from other APAC markets when it came to gaming. While users in Singapore, South Korea and Japan played mobile games for around 80 minutes a day, Australians devoted only 30 minutes to this pastime.

The study further noted a divide in app usage between Android and iOS users. The latter prioritised utilities apps (six), followed by social networking apps (five), and finally productivity and photo/video apps (four) per quarter.

Android users had more game apps on their phones but fewer social media apps. Tools (five), communications and productivity (four each) apps were top of the list for Android.

Data sourced from App Annie; additional content by WARC staff

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