WESTCHESTER, NY: "The bigger they come the harder they fall," believes New York State Democrat Assemblyman Richard Brodsky.

He'd better believe that old maxim, since he has chosen to take on the State Privacy and Security Coalition – an Orwellian-sounding  quasi-official front for Big Oline Media.

SP&SC is funded by the likes of Google, Yahoo, AOL, Comcast, eBay, Electronic Data Systems, Facebook, Monster Worldwide and Reed Elsevier.

The giants are highly irked by a New York state bill recently sponsored by Assemblyman Brodsky that would curb the companies' ability to collect online users' information for targeted advertising.

Blusters SP&SC general counsel Jim Halpert in a letter to Brodsky: "[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free content on the Internet."

The legal eagle argues that the bill is unconstitutional because individual states of the union states have no right to regulate internet commerce – a contention  that has yet to be put to the test.

Brodsky, however, isn't daunted by the big hitters he faces. "These guys want the unadulterated right to invade the privacy of the citizens of this state and we're not going to let them do that," he said. "This is why we have governments, not just corporations."

He says his bill, currently in draft, will be submitted in final form to the New York state assembly within a matter of weeks.

Data sourced from Wall Street Journal Online; additional content by WARC staff