HONG KONG: Broadband subscribers in the Asia-Pacific region are expected to double to 216 million over the next four years, according to a report prepared by Hong Kong consultancy Media Partners Asia.

Says the report's author, Vivek Couto, director of content and research at MPA: "In 2006, Asia's pay-TV and broadband industries generated turnover in excess of $44 billion (€32.41bn; £21.94bn), equating to 0.4% per cent of [regional] GDP. This has the potential to grow exponentially."

The review, Asia Pacific Pay-TV and Broadband Markets 2007, monitors broadcasting and broadband services growth in sixteen markets across various distribution networks, from cable to satellite, fixed-line and wireless networks.

It reveals that total pay-TV subscribers in Asia rose to 255m last year, penetration predicted to increase to 381m in five years and 446m by 2015.

India will emerge as the region's largest pay-TV market post-2010 for cable and satellite broadcasters. And although China will be the magnet for advertising dollars, subscription revenues will be highest in India.

Data sourced from Financial Times; additional content by WARC staff