Multinational marketers are smacking their lips over forecasts that TV households in the Asia-Pacific region are set to reach orbital velocity.

London-headquartered business information service Informa Telecoms and Media says this economically burgeoning region will see a 30% increase in TV homes by 2010, rising to a massive 600 million. Among these, forty six percent will access the medium via some form of cable service.

Leading the expansion will be China, with a predicted 365 million TV homes, followed by India's 97 million, Japan's 44 million, Indonesia's 32 million and Thailand's 17 million.

Says Informa's Adam Thomas: "Cable remains the region's dominant platform, but there has also been significant progress in the rollout of digital satellite."

The region is expected to embrace digital TV with enthusiasm come 2010, with penetration into the Japanese and Hong Kong markets predicted at 79% and 82% respectively.

Data sourced from Media Week (UK); additional content by WARC staff