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April Sees Fall in Magazine Ad Revenues

News, 10 May 2001

Furnishing further evidence of America’s ad slowdown, the Publishers Information Bureau revealed that magazine ad revenues fell in April compared with the same month last year.

At $1.6 billion, last month’s magazine adspend was down 1.2% from April 2000’s figure of $1.62bn – though the fall was less than expected. The number of ad pages tumbled 9.5% from 25,791 to 23,330 over the same period.

Aggregated magazine ad revenues for January to April at $5.18bn, were up 0.3% on the same months last year. However, ad pages were down 7.5%, totalling 79,109.

News source: New York Times