Furnishing further evidence of America’s ad slowdown, the Publishers Information Bureau revealed that magazine ad revenues fell in April compared with the same month last year.
At $1.6 billion, last month’s magazine adspend was down 1.2% from April 2000’s figure of $1.62bn – though the fall was less than expected. The number of ad pages tumbled 9.5% from 25,791 to 23,330 over the same period.
Aggregated magazine ad revenues for January to April at $5.18bn, were up 0.3% on the same months last year. However, ad pages were down 7.5%, totalling 79,109.
News source: New York Times