CUPERTINO, California: Apple is set to ink a deal with Twentieth Century Fox that will enable users of its iTunes service to rent the News Corporation-owned film studio's latest DVD releases.

Under the terms of the agreement, iTunes users will be able to download copies of Fox's films - including recent realeases such as The Simpsons Movie and Die Hard 4.0 - for a limited time period.

Walt Disney currently sells its films on iTunes, but Twentieth Century Fox is set to become the first Hollywood studio offering its films for rent via the Apple platform.

It has been reported that Apple is also in negotiation with Sony Pictures Entertainment, Warner Bros and Paramount as it seeks to increase the number of movies available on iTunes.

Data sourced from; additional content by WARC staff