CAMBRIDGE, Mass: According to the Shop.org survey for 2006 conducted by web research firm Forrester Research and released Monday, US online shoppers spent more on clothing and accessories than on computers - for the first time ever.
Online sales of apparel, accessories and footwear reached $18.3 billion (€13.51bn; £9.24bn) last year and should hit $22.1bn this year, according to the survey conducted for Shop.org, the online unit of the National Retail Federation.
The surge in schmutter sales relegated computer hardware and software - the former nontravel sector leader - into second place, with $17.2bn. Total online sales, including travel, rose 25% to $219.9bn.
Whooped Shop.org executive director Scott Silverman: "This is a real milestone in the industry. We have really gone mainstream."
For 2007, online sales including travel are projected to rise 18% to $259.1bn. Sales excluding travel should reach $174.5bn - a gain of 19%.
Data sourced from Business Week (daily); additional content by WARC staff