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Another US Newspaper Admits Inflated Circulation

News, 09 August 2004


Media giant Belo's Dallas Morning News has become the latest in a line of US newspapers to admit to overstating circulation figures.

This follows reports in June of enhanced sales claims from Hollinger International's Chicago Sun-Times and the Tribune Company's Hoy and Newsday papers.

Belo uncovered overstatements 'primarily in single copy sales' of 1.5% for dailies and 5% for Sundays during an internal investigation. The paper will now adjust its circulation figures for September and has told the Audit Bureau of Circulations that it will restate previous circulation numbers for two six-month periods.

The Dallas Morning News vp of operations in charge of circulations resigned following the announcement.

Data sourced from: Financial Times; additional content by WARC staff