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Andersen Spends $175m on Rebranding Ads

News, 16 November 2000

US consultancy colossus Andersen Consulting has assigned the $175 million designated for rebranding to a global advertising effort before its change of name to Accenture in January.

The campaign, spanning forty-eight countries, is to be handled by Young & Rubicam. It will include online, print, poster and TV ads, including four spots during the US Super Bowl.

The name change was announced in August, after Andersen broke free from parent Andersen Worldwide and sister firm Arthur Andersen.

News Source: CampaignLive (UK)