Amtrak has ended its relationship with Ogilvy & Mather, the agency appointed to its $35 million account in March.
“After a thorough review of its relationship, Amtrak and Ogilvy & Mather have agreed to discontinue their present association,” said client spokesman Bill Schultz. “Amtrak will continue to work with a select number of agencies with which it has current relationships and does not plan to conduct a search for a successor agency at this time.”
Amtrak is reportedly working with E James White in Herndon, Virginia, one of the incumbents on the business before O&M’s appointment, plus African-American shop Chisholm-Mingo Group and sports marketing agency Source Communications, both in New York.
The transition will be concluded by year-end, said Schultz, though he declined to confirm the agencies involved.
News source: Adweek.com