Americans are spending over twice as much on paid-for web content as they were last year, according to new research from the Online Publishers Association and comScore Networks.
The market for content on the internet was worth $361.4 million (€351.3m; £227.2m) in the third quarter, 105.3% higher than in Q3 2001 and 14% up on the preceding quarter. Expenditure totalled $975m over the first nine months of 2002, compared with $670m for the whole of last year.
The fastest growth was achieved by internet personals/dating services, which saw revenue growth of 387% in Q3 to $87m, the highest total of any category in this sector.
Moreover, the number of people buying online content also rocketed, jumping from 7.9m in Q3 last year to 14.8m. Over 10% of US surfers now pay for some form of web content.
Data sourced from: AdAge.com; additional content by WARC staff