The US magazine industry does not look back with affection on 2002, according to the fourteenth annual Magazine 300 report from Advertising Age.
AdAge deemed the year’s overall results “promising” but “hardly dramatic”. The industry’s top three hundred titles enjoyed gross revenue growth of just 3.1% in the year, notching $29.40 billion (€25.65bn; £17.84bn). This amount includes advertising income (+3.4%) and circulation revenues (up 2.4%).
Ad-page totals, however, were disappointing, among the elite three hundred (232 consumer titles and 68 business publications), down across the board by 4.4% in the wake of an even worse 2001 when pages plummeted 15.1%.
Data sourced from: AdAge.com; additional content by WARC staff