Allied Domecq is parting ways with its lead US creative shop BBDO Worldwide in Chicago as it seeks to shift more of its spend below the line.

The agency handled the $25 million (€25m; £16m) Stolichnaya and Beefeater duties, and also launched Kahlua liqueur.

The client, which recently reshuffled senior staff, wants to rely less on brand advertising.

Data sourced from: BrandRepublic (UK); additional content by WARC staff